The Moment You Can’t Ignore – When Big Trouble Leads To A Great Future


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The Moment You Can’t Ignore – When Big Trouble Leads To A Great Future

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Not just another day at the office or is it?

-The surgical technician ducks as a stapler flies past his head during the concluding moments of a lengthy and difficult operation.

-The high-powered, internationally known finance guru seeks to turn fortunes around at the university of which he is now president and finds himself a leader without followers.

-The powerful satraps silently sabotage the CEOs desperately needed growth initiative.

These are moments that cannot be ignoredevents, actions, comments that stop people in their tracks and, in one fell swoop, make it blindingly clear that an organization is stuck and unable to move forward.

And they have become regular occurrences in todays corporations, non-profits, and educational institutions as new forms of work, communication, and technology expose the ways in which an organizations cultureor the way we do things around hereconflicts with new competitive demands.

The result:

telling incidentsall too visible elephants in the roomthat reveal underlying conflicts as well as hidden assets.

In The Moment You Cant Ignore, Malachi OConnor and Barry Dornfeld tell fascinating you are there stories of people and organizations as they encounter and then navigate through and beyond these un-ignorable moments, and show what we can learn from them.

They outline the big questions organizations need to ask themselves about identity, leadership, and the capacity to innovate that an understanding of culture can help answer, and deliver powerful insights into recognizing and harnessing hidden assets that point in the direction of a new future.

In our age of porous organizations and constant change, The Moment You Cant Ignore demonstrates that the adage, culture eats strategy for lunch, is more relevant now than ever.




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